User manual

Start by determining your target group and the desired behaviour. Next, the Instrument Planner guides you through a number of questions in order to determine the significance of the various determinants. This leads to a final result and score per instrument. The higher the score, the greater the influence of this instrument on the determinants.
Use this score to develop the approach to influence behaviour.  Include, for example, the five instruments with the highest score.

Before you start determine what behaviour needs to be changed in which target group. Be as specific and concrete as possible in denominating 'the target group' and 'the desired behaviour'. Fill in the textboxes below.

Please formulate the desired behaviour in a positive way. E.g.: “saving energy” instead of “using less energy"

Fill in the target group: (e.g. households or consumers)	Fill in the desired behaviour: (e.g. purchasing solar panels or applying for subsidies)

1. Awareness (being aware of the desired behaviour)

To what degree is the target group (the target group) aware of (the desired behaviour)?

	Completely
	Reasonably
	Slightly
	Not at all

Next Question...

 

 

 

2. Knowledge (necessary knowledge to behave in the desired way)

How much knowledge of (the desired behaviour) does the target group (the target group) have?

	All knowledge
	Much knowledge
	Little knowledge
	No knowledge

Next question...

 

 

 

3. Social influence (related to the desired behaviour)

How susceptible is the target group (the target group) for current social norms or by the opinion of other regarding (the desired behaviour)?

	Very
	Limited
	Not at all

Next question...

4. Attitude (related to the desired behaviour)

To what extent does the attitude of the target group (the target group) influence (the desired behaviour)?

	To a great extent
	Partly. The target group considers the advantages and disadvantages regarding consequences like...
	Not at all

Next question...

5. Perceived capability (to carry out the behaviour)

To what extent does the target group (the target group) think it is able to carry out (the desired behaviour)?

	A great extent
	A reasonable extent
	Hardly
	Not at all

Next question...

6. Financial resources (to carry out the desired behaviour)

How susceptible is the target group for external financing of (the desired behaviour)?

	Very susceptible
	Reasonably
	Hardly
	Not at all

Next question...

7. Technical resources (to carry out the desired behaviour)

How susceptible is/are (the target group) for technical resources for the (the desired behaviour)?

	Very susceptible
	Reasonably
	Hardly
	Not at all

Next question...

8. Organisational resources (to organize the behaviour)

How susceptible is/are (the target group) for organisational support or advice related to (the desired behaviour)?

	Very susceptible
	Reasonably
	Hardly
	Not at all

Next question...

9. New skills (to carry out the desired behaviour)

How many skills does the target group (the target group) have to (the desired behaviour)?

	All skills
	Most skills
	Little skills
	No skills

Next question...

10. The influence of peers (the influence of the members on the target group on eachother)

Do the members of the target group influence each other?

	Very much
	Reasonably
	Hardly
	Not at all

Next question...

11. Influence from experts

Is the target group (the target group) influenced by experts to carry out (the desired behaviour)?

	Very much
	Reasonably
	Hardly
	Not at all

12. Influence from authorities

Is the target group (the target group) susceptible for influence from the authorities to carry out (the desired behaviour)?

	Very much
	Reasonably
	Hardly
	Not at all

Did you answer all questions? Please click the button below to obtain the results.

 

Scores on the determinants:

Awareness				Technical resources
Knowledge				Organisational resources
Social influence				New skills
Attitude				Influence of peers
Perceived capability				Influence of experts
Financial resources				Influence of authorities