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How it works
Governments have a number of policy instruments at their disposal to influence the behaviour of target groups: imposing laws, providing subsidies and education or the use of structural physical provisions like speed control humps. The question is when are what instruments the most efficient?
The functioning of this instrument planner is based on the assumption that behaviour is a function of the collective influence of three behavioural factors: the Motivators, Enablers and Reinforcers. Motivating factors in the first place influence our motivation (Wanting) to start the desired behaviour. This can be our own attitude towards this behaviour or our perception of the attitude of other towards this behaviour.
Apart from motivation people also need to be able to perform the behaviour (Being able). These are the Enabling factors, e.g. the need for financial or technical resources.
To consolidate this new behaviour (Consolidating) there is an important third group; the Reinforcing factors: e.g. feedback from experts and peers.
Behaviour: a multifaceted phenomenon
These factors are variables that one can manipulate in order to initiate the desired behaviour.
Research has shown how a large number of instruments (judicial, economical and communicative) influence these factors and eventually influence behaviour. This knowledge is captured in the Digital Instrument Planner. This tool guides the user through a number of questions on the envisioned target group, the desired behaviour and the relevant factors. The answers provided indicate what the relative importance is of the factors influencing the behaviour of the target group. This results in an advice on the instruments to set in place.
The Digital Instrument Planner is presented to you by Agentschap NL. For further information please contact:
Cees Egmond: cees.egmond@agentschapnl.nl - +31 (0)88 602 26 23 of
Marc-Jan Kraaijenzank - IMPECKT: marc-jan.kraaijenzank@agentschapnl.nl - + 31 (0)88 602 71 96
Design & Programming: SME Advies
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The art of changing behaviour of target groups PDF | 11-06-2010 | 68 kB |